3 things I wish someone had told me about Networking
Networking is a really valuable way to expand your knowledge, learn from the success of others and attain new clients, but it is sometimes overlooked.
As a strong advocate of networking Tamsyn shares the 3 things she wishes someone had told her when she first started networking.
1. Networking events are not about the first person referrals, but building the other attendees up as your sales force. Build a relationship with them so they can know, like and trust you, and recommend you to future clients.
2. If you have the opportunity to do an ‘elevator pitch’/ ‘60second story’ etc, do not use this to sell a product or service. Us Brits are programmed to recognise a sales pitch and will push back. Instead use it to inform the audience of a recent testimonial, educate them a bit more on the service you provide, or tell them a story – we all love stories!
3. You don’t have to spend a fortune on networking events. There are several which are pay as you go, some which are free. Find the one that suits your client base. If there is nothing suitable, why not consider setting up your own one and tailor it to your needs?